With the addition of marketing veteran Tim Schroder and senior care expert Mary Molnar, the brand is investing in both national reach and local success across its franchise network.
Senior Care Authority, a leading elder care consulting and placement service, has added two key members to its executive team: VP Marketing Tim Schroder and Vice President of Franchise Support Mary Molnar. With these strategic hires, the brand is doubling down on efforts to expand its national visibility while enhancing hands-on support for franchisees navigating the day-to-day demands of their business.
“The senior care industry is experiencing unprecedented demand, and we are committed to adding leaders of this caliber as a direct investment in the continued growth of Senior Care Authority,” said Frank Samson, founder of Senior Care Authority. “By enhancing our executive team, we’re ensuring Senior Care Authority has the leadership infrastructure to accelerate growth, attract top-tier franchisees, strengthen our unprecedented support to our franchise community, and deliver long-term value across our network.”
Schroder, a seasoned franchise marketing executive, brings more than two decades of experience from leadership roles at Golden Corral, Save A Lot and Retro Fitness. He was drawn to Senior Care Authority because of the opportunity to work in a booming industry that positively impacts people’s lives.
“This is an opportunity to go into an industry that changes people’s lives,” Schroder said. “I was really impressed by the growth of the company and the leadership team. It felt good to be part of it.”
One of Schroder’s first priorities is reimagining the brand’s digital footprint, starting with a full website optimization and enhanced local microsites for franchisees, as well as the national directory of senior care communities. His approach includes improving SEO, driving leads through organic and paid search, and creating toolkits to support local marketing campaigns.
In addition to national visibility, Schroder is committed to helping franchisees build hyper-local strategies that drive community engagement. He says that storytelling and authenticity will play a major role in marketing efforts, particularly in an emotionally charged industry like senior care.
“The choice to place a loved one in a senior care facility comes with a lot of emotion, anxiety and stress,” he said. “We’re here to make that easier — to help people focus on their loved one while we guide them through the process. That emotional connection needs to be reflected across all marketing touchpoints.”
Tim Schroder is focused on expanding the brand’s visibility, while Mary Molnar is on the ground with franchisees, helping them navigate the ups and downs of running their businesses. As a franchise owner since 2018, she knows exactly what it’s like to juggle client care and operations in the senior care industry.
“I understand the day-to-day challenges of building a business from the ground up, balancing client care with business operations and the emotional investment it takes to serve families,” she said. “It makes me more empathetic, more responsive and more focused on practical solutions. I try to approach support through the lens of, ‘What would have helped me most in that moment?'”
Molnar transitioned from franchisee to executive out of a desire to multiply her impact across the system. After years working with individuals and families, she saw the opportunity to multiply her impact by supporting other franchisees
“I know how much courage and hard work it takes to launch and lead in this space, and I wanted to be a bigger part of the Senior Care Authority network that helps each owner feel more confident, capable and supported,'” said Molnar.
Mary focuses on keeping communication consistent and clear while building systems that help franchisees feel confident from the start. She’s working to streamline onboarding, make daily operations easier to manage, and strengthen the connections franchisees have with each other across the network.
“My top priorities are improving communication, simplifying operations and expanding the support network, both from the home office and between franchisees,” said Molnar. “I want to see more franchisees hitting their goals, feeling aligned with the mission of Senior Care Authority, and proud of the work they’re doing every day.”
Together, Schroder and Molnar represent Senior Care Authority’s broader commitment to strengthening the brand from both ends — national visibility and local viability — as the brand continues to grow in a rapidly expanding industry.
To find out more information on costs to buy this franchise, please visit https://1851franchise.com/senior-care-authority.